The LEGO Enterprise History

The history on the LEGO business begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to take up a business merchandising his wooden toys door to door in the town of Billund, Denmark. He named his new business “Lego” – a combination of two Danish words and phrases, “leg godt, ” which suitable “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system just for coupling the plastic bricks that would eventually become referred to as LEGO “Automatic Capturing Bricks. ” The invention allowed LEGO to create more diverse and sophisticated toys.

Following that, LEGO widened its offerings and began to cater to both girls and boys. It introduced a line of “Minifigures” in the mid-1970s that designed human stats with posable arms, and in addition marketed earrings sets just for young girls.

A second expansion in 1979 saw the development of LEGO Space sets, adding astronaut minifigures, rockets and spaceships, amongst other well-known themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching packages featuring the X-wing jet fighter and LINK Fighter.

Since the company grew, it should increase their ability to create new products quickly and successfully. To this end, it chosen management adviser Jorgen Vig Knudstorp.

He helped the organization cut down on inventory and reduce production time. This individual encouraged the organization to build contact with major toy corporations, including Goal, Wal-Mart and Toys ‘R’ Us.

This individual also created LEGO Choices, an online community where followers could release plans for new Seglar sets they wanted to observe produced. This allowed LEGO to test the appeal of new options and gain feedback before committing to all of them.